UNBOUND
Brand Design, Motion
Duration: 1 month
Year: 2023
Problem
In a saturated creative services market, agencies often struggle to differentiate themselves while appealing to a wide range of potential clients. Many campaigns risk blending in due to generic visuals or inconsistent branding. Unbound Studios needed a marketing campaign that would capture attention, convey the agency’s playful personality, and still maintain a strong, cohesive identity across all platforms.
Objectives
Unbound Studios is a fictitious dynamic creative agency offering innovative and diverse design solutions. The campaign aimed to:
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Express the brand’s playful and boundary-pushing ethos.
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Maintain strict consistency in brand colours and visuals across all touchpoints.
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Appeal to multiple audience segments without diluting the core identity.
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Demonstrate versatility in design through varied yet cohesive outputs.
Solution
A one-month marketing campaign was developed using branding, graphic design, and motion graphics. Campaign elements included social media advertisements, branded swag, and two distinct business card designs. All creative work adhered to brand colours for instant recognition and visual consistency.
Final Design Approach
The campaign successfully projected Unbound Studios as a bold, adaptable, and creative agency. By using a consistent colour palette, cohesive visual language, and strategically varied designs, the brand communicated its ability to think differently while delivering high-quality, professional results. The mix of digital and physical touchpoints ensured reach across different audience preferences, positioning Unbound Studios as both approachable and inventive in the competitive creative market.
